The Marketing of the President: Political Marketing as Campaign Strategy
Using The 1992 Presidential Election As A Case Study, This Book Reveals How The American Political Process Has Been Transformed By The Use Of Marketing Techniques. The Author Addresses Issues Of Serious Concern To The Health Of The Political Process Including The Role Of Polling, Direct Mail And Tel, Download PDF file of The Marketing of the President: Political Marketing as Campaign Strategy, Published originally in 1993. This PDF file has 185 Pages pages and the PDF file size is 8.46 MB. The PDF file is written in English, Categorized in . As of 06 February 2025, this page has been bookmarked by 51,433 people. Now You Can Download "The Marketing of the President: Political Marketing as Campaign Strategy Book" as PDF or You Can See Preview By Clicking Below Button.
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